Minimum is a Y Combinator backed start-up, founded to tackle the biggest challenge currently facing humanity: how to get to the world to net-zero carbon emissions as quickly as possible.

We're doing this by allowing businesses to start the journey towards net-zero in minutes. Businesses simply need to submit their product/business info through our easy API or through our Carbon Control Centre, and that's it. We automatically calculate their business' emissions, and neutralise the impact through high-quality offsets. At the same time, we show businesses where they can best reduce emissions, and we show consumers the emissions profile of what they're buying - for the first time democratising an understanding of sustainability, like calorie information did for food.